This week has been rather exciting watching Preferred Hotel Group introducing the brand new Preferred Hotels & Resorts
on social media ! If you have missed it, look out for the
#ThePreferredLife hashtag on twitter & instagram, so many hotels
part of the chain have been participating to the launch, it was really
great fun to discover the new and improve PHG. 
This
rebrand represents the company’s commitment to help travelers better
identify the hotel that will provide them with a luxury experience in a
fashion that meets their life and style preferences for each occasion.
Travelers can now browse and book stays at any of the 650 hotels,
resorts, and luxury residences represented within the Preferred Hotels
& Resorts portfolio via a new brand website, www.PreferredHotels.com. 
Understanding that travelers have different objectives for each
individual trip, each property within the new brand portfolio has been
aligned with one of five collections — Legend, LVX, Lifestyle, Connect,
and Preferred Residences. The exciting part now is for me to guess which
categories my preferred (no joke) Preferred Hotels & Resorts are
now branded under!
This
rebrand represents the company’s commitment to help travelers better
identify the hotel that will provide them with a luxury experience in a
fashion that meets their life and style preferences for each occasion.
Travelers can now browse and book stays at any of the 650 hotels,
resorts, and luxury residences represented within the Preferred Hotels
& Resorts portfolio via a new brand website, www.PreferredHotels.com. 
Understanding that travelers have different objectives for each
individual trip, each property within the new brand portfolio has been
aligned with one of five collections — Legend, LVX, Lifestyle, Connect,
and Preferred Residences. The exciting part now is for me to guess which
categories my preferred (no joke) Preferred Hotels & Resorts are
now branded under!
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