This week has been rather exciting watching Preferred Hotel Group introducing the brand new Preferred Hotels & Resorts on social media ! If you have missed it, look out for the #ThePreferredLife hashtag on twitter & instagram, so many hotels part of the chain have been participating to the launch, it was really great fun to discover the new and improve PHG. This rebrand represents the company’s commitment to help travelers better identify the hotel that will provide them with a luxury experience in a fashion that meets their life and style preferences for each occasion. Travelers can now browse and book stays at any of the 650 hotels, resorts, and luxury residences represented within the Preferred Hotels & Resorts portfolio via a new brand website, www.PreferredHotels.com. Understanding that travelers have different objectives for each individual trip, each property within the new brand portfolio has been aligned with one of five collections — Legend, LVX, Lifestyle, Connect, and Preferred Residences. The exciting part now is for me to guess which categories my preferred (no joke) Preferred Hotels & Resorts are now branded under!